Discounting the obvious place for growth
A thousand women shoppers had a lot to say about buying Consumer Electronics. After twenty years in the CE industry both selling for retailers, and starting a successful a marketing business, Fidelity Communications that created sales products for retailers I’ve seen the conflict. How to entice women into the audio/video buying process. After all women make up 61% of the CE buying decisions for the home.
As time has gone on the disconnect is even wider, surprising with the growth of technology. To prove my theory that women had a lot to say I worked part time at the Sony Style store over the holidays. I interviewed hundreds of women and became the top salesperson within two weeks. Women liked the experience in their homes but were turned off by the process and shut down the sale too soon. With tight margins it’s worth thinking of new ways to target this monied group and home and at work.
Each week I will post a tip along with a new video clip of what women are saying that’s not being heard.
Check out mashable.com as a resource and example of a good blog
If you are getting more and more involved in social networking or want to Mashable is a smart social media news blog covering cool new websites, electronics, and social networks: Facebook, Google, Twitter, MySpace and YouTube. The latest in web technology is sent in daily updates that are quick and easy to scan and read.
To see their take on CES 2010 go to: http://mashable.com/tag/ces-2010//
Don’t run away from direct mail just use it to steer people who aren’t social network aficionados to go to your new avenues like your blog/twitter/facebook pages and what the great benefit will be for them if they follow you there.
– Advertisers are looking for new ways to target consumers so look to like companies in town and offer space in your window. Maybe they’ll return the favor and let you do the same thing.
– Sell your manufactures space in your windows as part of a positioning promotion built around their product.
Faster to read than our successful, 5 Second tip series. are our weekly TiPbits and newly added Video TiPClips. Every day we are scouring the land gathering fresh ideas- consolidating them- and reconfiguring the content so it is relevant to our industry.
We would welcome your input and ideas for topics!
- Social networking is a great tool for an AV business but it is sometimes better to talk less and focus more on being relevant
- Stay relevant by being curious- What did you learn that will make you better servicing your customer
- Put more time between promotions but be very visible for a shorter period of time while the promotion is going on
- Do an update once a week on a current project you are working on. Stick to the specifics of one piece of the installation instead of an overall update.
Specifics are more interesting and easier to connect to.
– Do you notice where people stop and look first when entering your showroom. Why wait? Prime the pump and Wow your customers right when they walk in with your strongest display instead of not only featuring it in a different room or in the back.
– Create showroom spaces that feature working solutions your customers can experience and relate to
– Ask friends and vendors for their opinion on what they see and FEEL when they walk in your showroom
– Every guest tipster will offer an additional free service in their area of expertise. Take advantage of Spencer’s showroom design experience and
email him a photo of one area in your showroom and he will quickly recommend three things to improve.